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SUMMER NEWSLETTER

HRH Prince Charles meets House of Monatic

C-Squared #TOPSWAG Summer Campaign

CSQUARED IS CONDUCTING A STYLE ICON SEARCH TO FIND THE GENTLEMEN WHO HAS TOP SWAG THIS SUMMER.

Csquared is looking for one person who understands what it means to have style. The Csquared brand has been one of South Africa’s most preferred suit brands for various events & occasions. And we are now in search of an individual who understands what it means to have co-ordination & be creative.

The campaign is targeting the upwardly mobile young male consumer. The extrovert, who has the disposable income to live a lavish lifestyle. These guys are up to date when it comes to online content & communication. They follow all the influential people & are highly informed when it comes to fashion, music & entertainment.

Csquared doesn’t want to get a stylist or fashion designer onboard but more of an individual with an eye for fashion, creativity & innovation. “We are looking for creativity & innovation that brings out your own personal character & flair”

The #TOPSWAG Competition will mainly be driven online, through a facebook application as well as support from our new Csquared website & Twitter pages. Throughout the search, we will supply our entrants with feedback from people in the fashion industry. Our Csquared ambassadors, Stoan, Gershawn & Zakes will also follow the campaign & make comments as to who has #TOPSWAG.

The #TOPSWAG competition will also be refreshed by Peroni.

The announcement of the TOP 3 will take place on the 27th January 2012 at one of Peroni’s Analogue Nights events in CPT. After the TOP 3 have been established, our Csquared ambassadors’ & the Csquared team will select the overall winner. This winner will be announced on the 3rd February 2012.

The overall prize will consist of VIP Treatment to most of our events for 2012 plus clothing to the value of R 30 000.

Some would call it ‘SWAG”, others would say “THE LOOK”. We are just saying “#TOPSWAG!” –Do you have style about your attitude and attitude about your style?

We are hoping that through this platform we will be able to engage with the younger aspirational market.

The J&B Met - 2012

Carducci "Splash of Colour" Summer Campaign

Online Preview of our latest Summer Collection for men’s & ladies wear plus a VIP J&B Met weekend worth over R 40 000 up for grabs.

A splash of colour is what our latest Carducci Summer Collection is all about. Bright bold colours for men & women of South Africa.

On ladies, we’ve used the finest silk fabric & Italian linen to produce garments that are trendy & versatile for summer days in the office to cocktails on the beach. Our menswear collection has introduced pure cotton shirts with contrast elbow patches & under collared coloured jackets.

Stevel Marc, our Carducci brand ambassador says the “collection is sexy, sleek, comfortable, colourful and full of swag”.

Our consumer is online & we’ve identified this micro site as a nice platform to show the intrinsic detail that goes into our product.

As expected, we have also collaborated with J&B and are running a competition where one lucky winner and partner can win J&B VIP Met weekend worth over R 40 000. The overall prize includes flights, accommodation, VIP Hospitality, clothing from Carducci for the day plus a ‘make over’ hamper from House of Janine.

(One of SA’s image consultants www.houseofjanine.co.za )

We wanted to give one lucky person, the chance to be part of SA’s most prestigious race and social events of the year. They will have the opportunity to do this in true Carducci style.

The competition is currently live. Check out www.carducci.co.za or www.carducci.mobi on your phone.

For the Facebook fanatics, visit www.facebook.com/faceofcarducciwomen for ladies and www.facebook.com/carduccimen for the men’s.

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