• We accept our individual and team responsibilities and we meet our commitments. 
  • We take responsibility for our performance in all our decisions and actions. 
  • Responsibility of our actions that influence the lives of our customers and fellow workers.


  • We maintain the highest ethical and moral standards.
  • We are committed to the highest level of integrity in every aspects of our business.
  • Being ethically unyielding and honest & inspiring trust by saying what we mean, matching our behaviours to our words and taking responsibility for our actions.

Customer Service

  • We believe that the customer is the beginning and end of our existence and therefore will go out of our way to ensure that the customer is satisfied. 
  • Our work will be done with great care and diligence to exceed our customer’s expectations.




  • Communicating to and respecting each other whilst working together to achieve mutually beneficial results.
  • Everyone has strengths which we value and will use whenever possible.
  • Providing support to one another, working co-operatively, respecting one another’s views, and making our work environment fun and enjoyable.
  • We work with one another with enthusiasm and appreciation.
  • Conflict is brought out into the open and dealt with constructively until all parties are satisfied with the result.


  • We strive to do things right first time and with urgency to satisfy our internal and external customers. 

Social responsibility

  • As a responsible business, we have a role in the communities which we operate, participating actively in various social activities that are beneficial for our local communities in South Africa.